New Zealand's NO.1


Please note: We will be closed for the Christmas and New Year holidays from 23rd of December 2022 and will reopen on 9th of January 2023. Any orders received after noon on the 22nd of December 2022 will be dispatched on our return. Thanks for your understanding. Merry Christmas and Happy New Year!

Eco Friendly

Clean With Just Water


Natural Cleaning Products

Clean your house more efficiently with White Magic

White Magic is Australia and New Zealand’s largest supplier of professional microfibre cleaning products. Established in 2003 we specialise in innovation and quality.

White Magic is a brand dedicated to selling chemical free cleaning products. We started in 2003 with our Original White Magic sponge and have grown the brand to a variety of Sponges, Cloths and Mops. We source the highest quality products from around the world and sell them at highly competitive prices in stores around Australia and New Zealand

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